Penflare is now brandclay™

I'm excited to announce that I am re-branding myself to brandclay.  Penflare is going to cease once the web design is fully coded and operational.  In this post I'll include the design process for the logo and the full web design for the site.  I decided to chan... Read More

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New Projects

Here are some new portfolio additions that I've recently finished up with.  I have to be honest when I say, none seemed to be the usual job.  Some interesting names, interesting clients (you know who you are :) ), and a lot of back and forth communication.  Knoc... Read More

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New Portfolio Additions

Another busy month has gone by along with some very fun and exciting logo design projects.  Proud to announce the completion of Jupiter Grilles new logo, a restaraunt opening up in Washington.  I also finished an iPhone application logo called iWish.  Enough rea... Read More

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Logo design is in the air…

Spring is a busy time for the design industry. I've been busy at work with some new and exciting logo design contracts. In this post I show some of my recent logos and if possible, the before and after of each company's logo. Some possible reasons for re-designs... Read More

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New Portfolio Additions

Hello Everyone, I've been hard at work lately with a lot of logo designs and branding campaigns.  I wanted to update my logo showcase and also go into detail about some of the logo's I've done recently.  You can get an idea for my design process's, thoughts, s... Read More

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Branding GFG 2009

Recently, I headed up a project for a charity organization called Gamers for Giving. Founded in 2007, Gamers Outreach Foundation is a non-profit organization that utilizes video games for community improvement based endeavors.  Their foundation takes a unique appr... Read More

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Pleasant Valley Design Process

I recently did a logo design for a Baptist Church in California named Pleasant Valley.  In this post, I show the different concepts and revisions that we went through to get to the final logo you see to the right. The key words that were described in the initia... Read More

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Incspring Logo’s

Incspring, for those of you who don't know, is a site where designers can get their creative juices by creating brands for whatever they choose.  A site where there is no limit to your creativity and anything (well almost anything) goes.  I'm sure if you are a lo... Read More

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Latest happenings from my blog

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Do you see what I see?

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Hello everyone,

Obviously, I love looking at logos, whether they are designed by me or by someone else.. they just have the potential of encompassing so much creativity.  The ability to produce logo’s that use negative space to create another image inside an image has always been something I’ve enjoyed.  In my opinon, these are the best types of logos, because it creates a subliminal effect.  So, do you see what I see?  Look at the white space in each of the following logos to identify what image was hidden.  Have fun! (answer below the picture)

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Some recent print work…

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Hello everyone! Along with logo design and web design, I love doing print work including posters, flyers, and stationery sets. Here are some recent designs that I’ve done:
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Various Web Design Work

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Most people only know me as a logo designer.  There are two sides of every coin :) and here I showcase some web design work that I have done over the past couple of months…

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General Mills Going Classic?

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Today I was shopping for my future apartment and while in Target (yes I know, Target rocks!) I came across some retro packaging from general mills.  I was so intrigued that I had to snap a picture and show it to you guys!  The only weird thing was that it was retro/classic packaging next to the new packaging.

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Why these Popular Logos take the Cake

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Hello everyone,

Its been a while since I posted but this one will be worth the wait.  Here is a collection of logos that are simple and effective.  I will also point out what you should look for in each design as most of them have subtle and hidden messages.
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Hockey Team Logo

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Hello everyone,

Our team is called the ambulance chasers… check out some of this concept work:

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