Penflare Designs

I recently did a logo design for a Baptist Church in California named Pleasant Valley.  In this post, I show the different concepts and revisions that we went through to get to the final logo you see to the right.

The key words that were described in the initial brief were:

Enrich, Community, Christ, Color, Lively, Growing, Tree, Revival, Passion.  The tagline was “Enriching our Community through Christ.”  Some other things they wanted portrayed were a crown and a valley because the church was centered in a valley.

After sketching out about 10-15 conceptual ideas, I went to illustrator and came up with the following.

Concept 1: A valley with the white space creating the form of a tree to represent life growing/springing forth even when we are going through valleys.

Concept 2: I took four valley’s and rotated them to form a cross in the white space.

Concept 3: This one was created by using an enclosure.  I created two fields/valleys with a cross/tree springing forth from the middle.

Concept 4: A crown made up of connecting people to represent fellowship and communion around Christ.

They decided they liked concept #3 the best so we just needed to refine and tweak it.  Here are some of the revisions.

They decided after looking at these they didn’t want to go with an enclosure logo and wanted the field to be open.  I then began sketching out fields and came up with this approach.

They loved this idea, and that it represented the valley/field aspect they were looking for but also, the way it represented interweaving and community and fellowship aspect with Christ in the middle.

I had a couple more ideas for tweaks and felt like it needed some seperation between a couple of the fields.  Thus the final logo was born.

I would love to hear your thoughts on the outcome of the final logo.  Thanks for reading my post and God Bless!

Cheers,
Sean